Motion Design, 3D & 2D Animation / Compositing
Client: Nitto Tires
Agency: Cie Digital Labs
Studio: Merit/Andrew
Creative Director: Jason Rapp
Producer: Caroline Scott
3D Animation/Rendering: Anthony Serraino & Merit/Andrew Staff
Compositing: Anthony Serraino & Merit/Andrew Staff
Agency: Cie Digital Labs
Studio: Merit/Andrew
Creative Director: Jason Rapp
Producer: Caroline Scott
3D Animation/Rendering: Anthony Serraino & Merit/Andrew Staff
Compositing: Anthony Serraino & Merit/Andrew Staff
Synopsis:
Nitto Tires - Ridge Grappler - is a 60-second broadcast campaign highlighting the key feature that makes up Nitto's top tire line. Merit/Andrew asked me to come in and help out with 3D modeling, lighting, texture, animation, and VFX, and the compositing and looked development; as well as designing and animating the information graphics. The 3D was done in Cinema 4D and beautifully composited collectively in Adobe After Effects by the talented artists at meritandrew.com and myself.
Challenge:
01: Animate, texture, and lights the man carving the first wheel out of stone in a cave lit by fire as fragments of stone and the wheel was shaped by man.
02: Composite VFX, animate, texture, and lights the wheel developing over the years as it metamorphosis and changes into the technology of the Ridge Grappler design and construction.
03: Animate and keep the technical information about the tire's technology and construction interesting and fun to watch.
04: Design and animate the text information blocks of type.
02: Composite VFX, animate, texture, and lights the wheel developing over the years as it metamorphosis and changes into the technology of the Ridge Grappler design and construction.
03: Animate and keep the technical information about the tire's technology and construction interesting and fun to watch.
04: Design and animate the text information blocks of type.
Project Key Frames
Solution 04:
